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Graphic Identity

The graphic identity developed for the Foundation reflects the mystic experience lived by Francisco and Jacinta, where reality is entwined with the divine. Children, the clothing of the time, hands in prayer remind us of a reality in tune with the divine, represented by light, by the heart and the respective conversion. In prayer, they offer their hearts to God. We want to show real children, which in the context of the time don’t differ from other children.


These are the children God is going to touch and bring to experience the transcendent. In their simplicity, they aren’t able to keep to themselves the interior joy worked in them by God and the beauty of a Lady Who gives meaning to suffering and asks for the happiness and conversion of mankind. Francisco and Jacinta live this experience together, because they are brother and sister and, therefore, live in the same home and because they are close in age. That is what distinguishes them from cousin Lucia, whom they admire and want to follow as shepherds. Later on, they would wait together for the return of Lucia with her flock.


The children are enveloped within three hearts in rotation, which mirror the refraction of light, the splendor and the interior movement they felt at the time of the apparitions. Three is the number of seers – Francisco, Jacinta and Lucia – and three are the types of relational experiences lived by the children – Angel, Our Lady and Our Lord.


At the center of the hearts we find two children in the heart of God, centered in God and united by prayer. Prayer is the center of everything; it is in prayer that they find meaning for their lives, their circumstances, their sacrifices. Prayer is the gesture of interior love and of the relationship with God. Through prayer, the children get closer to their own heart and to the heart of God.